A disappointed salesman of a famous soft drinks company returns from his Middle East assignment.
A friend asked, “Why weren’t you successful with the Arabs?”
The salesman explained, “When I got posted in the Middle East, I was very confident that I will make a good sales pitch as my company soft drink is virtually unknown there. But, I had a problem. I didn’t know to speak Arabic. So, I planned to convey the message through 3 posters.
A friend asked, “Why weren’t you successful with the Arabs?”
The salesman explained, “When I got posted in the Middle East, I was very confident that I will make a good sales pitch as my company soft drink is virtually unknown there. But, I had a problem. I didn’t know to speak Arabic. So, I planned to convey the message through 3 posters.
First poster, a man is crawling through the hot desert sand; totally exhausted and panting.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMxcDNIvuBH7-raGN1izOVi_Nueo40xK_0pLPi07uM36QY7z8yVKzSrT8DCL75bNoUHpyAbFatFby8CN59AUEecfSVDWDsHuewF-APB7Fc-vrh70kJi6KOrmGfo3e-N_nfhk_veCFOs7ix/s640/sete01.jpg)
Second, the man is drinking our brand soft drinks .
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnJj3s47oFbQotT7ZXLYv6B9GKOz2edSDRbkVY-BMDz_mB_UnJovKXzG1ZxfUeafzFFIQBMxf4Vpsz8QYoxBHKxBvNEZwBrNs2RYmpDL1yQWbMJ2IjZoYRuKpRlecNPl9HNw696djnS6yd/s640/sete.jpg)
And the third, our man is now totally refreshed.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-WpsDf41hyphenhyphenA7U2Jj7KmmuBuIgvn0SKu4D0dhJwzM1eAARzdHaDkV0NL12SYnvmU43GMYrBBFjh6BgBAinSghEpo7Q-PZi-Kg0Zpu-SojJXycGOgx5S9NUzej3zMbnXRqdXVWL395UVKD6/s640/03.jpg)
Then these posters were pasted all over the place”.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje0hmzUW6UL-KDttvZTexb5n_WqQHZItCRTkQfb7thLJsByY9R2Gracf1Dd89NmA43r4UfTwNfVIMYwRkumow_7QI4Yl3byyS2eCWw_gR2n-XiM90Mh9aAKfRUdkT1oyYtkdwBxYnPCKyx/s640/poster01.jpg)
“That should have worked,” said the friend.
The salesman replied, “Well, It is not only the fact that I don’t speak Arabic, but also I didn’t realize that Arabs read from right to left.”
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMxcDNIvuBH7-raGN1izOVi_Nueo40xK_0pLPi07uM36QY7z8yVKzSrT8DCL75bNoUHpyAbFatFby8CN59AUEecfSVDWDsHuewF-APB7Fc-vrh70kJi6KOrmGfo3e-N_nfhk_veCFOs7ix/s640/sete01.jpg)
Second, the man is drinking our brand soft drinks .
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnJj3s47oFbQotT7ZXLYv6B9GKOz2edSDRbkVY-BMDz_mB_UnJovKXzG1ZxfUeafzFFIQBMxf4Vpsz8QYoxBHKxBvNEZwBrNs2RYmpDL1yQWbMJ2IjZoYRuKpRlecNPl9HNw696djnS6yd/s640/sete.jpg)
And the third, our man is now totally refreshed.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-WpsDf41hyphenhyphenA7U2Jj7KmmuBuIgvn0SKu4D0dhJwzM1eAARzdHaDkV0NL12SYnvmU43GMYrBBFjh6BgBAinSghEpo7Q-PZi-Kg0Zpu-SojJXycGOgx5S9NUzej3zMbnXRqdXVWL395UVKD6/s640/03.jpg)
Then these posters were pasted all over the place”.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje0hmzUW6UL-KDttvZTexb5n_WqQHZItCRTkQfb7thLJsByY9R2Gracf1Dd89NmA43r4UfTwNfVIMYwRkumow_7QI4Yl3byyS2eCWw_gR2n-XiM90Mh9aAKfRUdkT1oyYtkdwBxYnPCKyx/s640/poster01.jpg)
“That should have worked,” said the friend.
The salesman replied, “Well, It is not only the fact that I don’t speak Arabic, but also I didn’t realize that Arabs read from right to left.”
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